Anna Roussos, a world-travelling photographer, documents exclusive weddings and editorials, while Diane Kiameh is a destination wedding planner who orchestrates events across the Greek islands. Numerous artistic collaborations and a common love for fashion lent them insight into a gap in the bridal market: the lack of contemporary and sustainable second looks. In response, they joined forces to create what they call a ‘one-stop shop for brides-to-be’, and thus their label Annadi was born.

Anna and Diane dreamed up an alternative bridalwear made with care. One that speaks to the personality and lifestyle of women today and adds a modern ease to all wedding functions and beyond. Their creations are not a one-wear-only investment and can still be enjoyed post-nuptials.